How much is the Springboks’ brand now worth?
How much is the Springboks’ brand now worth?
With a thrilling one-point victory over New Zealand last month, the Springboks made history by becoming South Africa’s most successful World Cup team ever.
A brand value firm called Brand Finance tested five thousand of the most well-known companies after the most recent international rugby season. The results of the study, which was published in more than 100 pieces, included some intriguing statistics about the global game.
The research states that the Springboks’ performance has caused their brand worth to rise by 44% to USD117 million (ZAR1,989 billion), making them the fourth strongest and sixth most valuable brand.
Brand Finance employs indicators including shareholder equity, marketing investment through social media, and business success through sponsorship, merchandise, and other revenue streams to assess the strength of the brand.
There is more to national rugby brands than just teams. They stand for both passion and tradition. Hugo Hensley, Head of Sports Services at Brand Finance, stated, “Many of the top 10 teams’ surges in brand value—like Ireland Rugby’s 94% increase—showcase their power, driven by sponsorship, merchandising, and fervent supporters.
Top 10 most valuable national rugby brands, with the Springboks sixth
1 New Zealand (USD282 million, NZD 452 million))
2 England (USD264 million, GBP219 million))
3 France (USD159 million, EUR154 million)
4 Ireland
5 Wales
6 South Africa
7 Australia
8 Scotland
9 Japan
10 Italy
Top 10 strongest national rugby brands
1 New Zealand
2 England
3 France
4 South Africa
5 Ireland
6 Wales
7 Australia
8 Scotland
9 Japan
10 Italy